Springville Alabama First Responder Recognition Ford Program


You take care of us, this is one way we can help take care of you.

First Responders who purchase a vehicle at C. A. Russell Ford are eligible for an exclusive cash reward toward the purchase or lease of an eligible new Ford vehicle. 

To confirm your status, click the link below or click the Text Us icon to message with a dealership representative.

Click on the button below and follow the steps to claim your exclusive cash reward for an eligible purchase or lease.


Photo is from the 2025 Oxford Public Safety Night. C. A. Russell Ford was proud to participate in this annual event located at the Oxford Exchange.

Ford First Responder Recognition Program in Springville, AL

C. A. Russell Ford Proudly Recognizes Our First Responders

At C. A. Russell Ford of Springville, we appreciate the men and women who serve our communities every day. Police officers, firefighters, EMTs, and other first responders make a difference when their communities need them most.

That's why we're proud to participate in the Ford First Responder Recognition Program.

Eligible first responders and their families may qualify for a First Responder Recognition Exclusive Cash Reward toward the purchase or lease of an eligible new Ford vehicle.

If you're a first responder shopping for a new truck, SUV, or car, our team at C. A. Russell Ford can help you determine whether you qualify and explain the current Ford first responder offers available.

Who Qualifies for the Ford First Responder Program?

Ford's First Responder Recognition Program is designed to recognize those who serve and protect their communities.

Eligible participants can include:

  • Police officers
  • Firefighters
  • Emergency Medical Technicians (EMTs)
  • Eligible family members

Program eligibility, qualifying vehicles, and incentive amounts can change, so our team can help you review the current program requirements and determine what offers may be available to you.

Get Your First Responder Ford Discount in Springville, AL

Whether you're looking for a dependable Ford F-150, powerful Ford Super Duty, versatile Ford Explorer, adventure-ready Ford Bronco, efficient Ford Maverick, or another new Ford model, the First Responder Recognition Program may provide an additional opportunity to save.

Ford offers a wide range of vehicles that can fit the demands of everyday life and the needs of first responders.

Popular Ford Vehicles for First Responders

Ford F-150
A versatile full-size pickup that's ready for work, towing, hauling, and everyday driving.

Ford Super Duty
When you need serious capability, the Ford Super Duty lineup delivers impressive towing and payload capability.

Ford Explorer
A spacious SUV that's ideal for families, commuting, and everyday use.

Ford Bronco
Built for drivers who want the capability and freedom to explore beyond the pavement.

Ford Maverick
A compact pickup offering practical truck capability in an easy-to-drive package.

Ford Expedition
A large SUV with plenty of room for passengers, cargo, and family adventures.

The First Responder Recognition reward is available toward the purchase or lease of an eligible new Ford vehicle, subject to current Ford program rules and eligibility requirements.

Why Shop at C. A. Russell Ford in Springville?

When you're shopping for a new Ford, you shouldn't have to navigate incentives and financing alone. The team at C. A. Russell Ford of Springville is here to make the process straightforward.

Our dealership offers:

  • New Ford cars, trucks, and SUVs
  • Current Ford incentives and special offers
  • Financing and leasing assistance
  • Trade-in evaluations
  • Ford service and maintenance
  • Genuine Ford parts and accessories

We're conveniently located in Springville, Alabama, serving drivers throughout the surrounding communities, including Moody, Trussville, Odenville, Oneonta, Ashville, St. Clair County, and the greater Birmingham area.

C. A. Russell Ford of Springville


Thank You for Serving Our Community

First responders don't get to choose when the community needs them. They answer the call whenever it comes.

At C. A. Russell Ford, we're proud to recognize that commitment through the Ford First Responder Recognition Program.

If you're a police officer, firefighter, EMT, or eligible family member, contact our team today to learn more about the current Ford First Responder Recognition Program and find out whether you qualify.

Ready to Find Your Next Ford?

Shop our new Ford inventory, schedule a test drive, value your trade, or contact C. A. Russell Ford today. We'll help you find the right Ford and make sure you know about the current incentives for which you may qualify.

C. A. Russell Ford - Proud to Serve Those Who Serve Our Community.